Reddit: what to know before you talk about your product there
Last checked October 10, 2026.
26 statements, each read at the source beside it. Where Reddit said it itself, its words are quoted as written.
What kind of place it is
community forum
“Reddit is home to thousands of communities, endless conversation, and authentic human connection.”
How Reddit describes itself. Pew lists it among social media; this page goes by its own words.
redditinc.comits own pagechecked October 10, 2026
English
“over 90% of all Reddit posts created were made in English”
From its annual report (February 6, 2026). The same paragraph: “approximately 57% of Redditors visited the platform from outside of the United States”.
sec.govits own pagechecked October 6, 2026
Who is there
developers
Stack Overflow's 2025 survey: 53.7% of respondents use Reddit regularly (30,190 answers). r/programming has 6.92 million members, r/webdev 3.32 million.
survey.stackoverflow.coa third party's dataan estimatechecked October 6, 2026
indie makers and founders
Member counts, as the newest post of each community carried them in a public archive on October 6, 2026: r/Entrepreneur 5.29 million, r/startups 2.14 million, r/SideProject 860 thousand, r/SaaS 820 thousand, r/indiehackers 200 thousand.
arctic-shift.photon-reddit.coma third party's dataan estimatechecked October 6, 2026
gamers
The same source: r/gaming 47.34 million, r/gamedev 2.07 million, r/indiegames 340 thousand.
arctic-shift.photon-reddit.coma third party's dataan estimatechecked October 6, 2026
everyday consumers
“And 26% today report using Reddit, compared with 18% four years ago.”
Pew Research on U.S. adults, November 20, 2025.
pewresearch.orga third party's dataan estimatechecked October 10, 2026
Which products fit
developer tools
“Sharing your project, portfolio, or any other content that you want to either show off or request feedback on is limited to Showoff Saturday.”
r/webdev's rules, as archived on July 16, 2026.
web.archive.orgits own pagechecked October 6, 2026
open-source projects
“We encourage you to be proud of/promote your work to a degree, but we also don't want users using this sub as a link farm”
The rules of r/opensource (390 thousand members), from an archive of January 2025; the rules in force now were not checked.
arctic-shift.photon-reddit.comits own pagechecked October 6, 2026
AI products
“self-promotion should be limited. The 1/10th rule is a good guideline”
The rules of r/LocalLLaMA (840 thousand members), from an archive of January 2025.
arctic-shift.photon-reddit.comits own pagechecked October 10, 2026
mobile apps
“Infrequent self-promotion is permitted, however the same software must not be promoted more than once a month.”
The rules of r/iosapps (130 thousand members), from an archive of January 2025.
arctic-shift.photon-reddit.comits own pagechecked October 10, 2026
games
“This subreddit is to help discover indie games and connect indie developers with audiences by giving them a channel to showcase their game.”
The rules of r/indiegames, from an archive of January 2025.
arctic-shift.photon-reddit.comits own pagechecked October 6, 2026
browser extensions
“Learn, share, build, and discuss Chrome extensions in this awesome place.”
The description of r/chrome_extensions (50 thousand members). Not marked as fitting: SaaS (r/SaaS's rules of August 2026 say “not a marketplace”) and consumer products (r/BuyItForLife: “is not a place to advertise your business or sell your product”).
arctic-shift.photon-reddit.coma third party's dataan estimatechecked October 6, 2026
What decides whether you are seen
Which community you pick matters more than the wording
“The subreddit you pick matters more than what you write”
One author's own count, said to cover 13,400 posts in 63 communities (the post itself has 7 points). A single account.
reddit.comone person's own accountan estimatechecked October 9, 2026
Early replies get seen: a post asking for a tool is crowded the same day
A post asking how to see requests for a tool in time (30 points, 17 comments, February 18, 2026): six tools were pitched in its comments the same day.
reddit.comone person's own accountan estimatechecked October 9, 2026
Posts from new or low-karma accounts are filtered; the thresholds are not published
“Specific karma and account age thresholds used by communities aren't disclosed at this time to deter potential misuse.”
Reddit's help page on poster eligibility. There is also a contributor quality score for accounts, and each community's reputation filter.
support.reddithelp.comits own pagechecked October 9, 2026
The form that counts most
A long post that tells one thing through, with its numbers
Counted in one community: of the 100 latest posts in r/gamedev with “wishlists” in the title, the median had 5 points, 9 passed 100, and the top six were all plain text. The post linked here has 532 points (August 2026).
reddit.comone person's own accountan estimatechecked October 9, 2026
Its rules
Mentioning your own product: depends on the community
“Subreddits may have community-specific rules in addition to the guidelines below.”
Reddit's help page on spam, updated January 13, 2025. The same page: “If your contributions to Reddit consist primarily of links to a business that you run, own, or otherwise benefit from, tread carefully”.
web.archive.orgits own pagechecked October 10, 2026
AI-written text: depends on the community
“If you don't want to write it, we don't want to read it.”
The site-wide rules have no line on this; each community sets its own. The sentence is from r/programming's rule “No LLM-Written Content” (archived August 11, 2026); r/Entrepreneur and r/SaaS forbid it too.
web.archive.orgits own pagechecked October 6, 2026
What it says about automated reading
“Access, search, or collect data from the Services by any means (automated or otherwise) except as permitted in these Terms or in a separate agreement with Reddit”
One of the things Reddit's user agreement forbids.
redditinc.comits own pagechecked October 10, 2026
Where indie makers and founders gather here
| Community | Members | Posts that week | Still up | About finding first users |
|---|---|---|---|---|
| r/saas | 817,822 | 1,364 | 752 | 103 |
| r/sideproject | 859,415 | 7,880 | 2,380 | 102 |
| r/buildinpublic | 121,211 | 929 | 764 | 91 |
| r/microsaas | 219,464 | 570 | 275 | 49 |
| r/appbusiness | 147,996 | 394 | 327 | 31 |
| r/saasbuild | 55,791 | 347 | 257 | 19 |
| r/appmarketing | 4,499 | 117 | 100 | 17 |
Some on the list get a private beta invite before launch.
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